A strong trademark, right from the start

“I can think of enough examples of people who started out small and are now the proud owners of a trademark that is famous around the world. Just think of all those DJs who had their names registered six or seven years ago. Back then no-one thought that the names of famous DJs would become so valuable. Their interests are now protected all over the world.”

What is a trademark?

A trademark is a sign that distinguishes your goods (products) or services from those of your competitors. Registering your trademark at the Benelux Office for Intellectual Property (BOIP) gives you the exclusive right to use the trademark for certain goods (products) and services within the Benelux, for a(n) (extendable) period of 10 years.

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