A strong trademark, right from the start
"When I started my own business I had some reservations about registering my brand name. I wondered whether it was really necessary to register my new trademark so soon. After all, we small businesses owners have to be careful about how we spend our capital. However, registration is a relatively small investment which is worth the money. After all, you should assume that your business is going to succeed and that your brand is going to represent a lot of money and goodwill. That is what being an entrepreneur is all about."