Let’s say you've found a cool name or logo for your product or company. The first thing you need to do is check whether you can register your brand as a trademark. The second thing you need to do is check the official Trademarks Register, to see if your brand has already been used.
A trademark is a sign that distinguishes your goods (products) or services from those of your competitors.
Apply for a trademark directly online
You can apply to register and protect a trademark by filing the brand name and/or logo online. You can also register a trade name or company name as a trademark. Before you start using your trademark or tradename and before you arrange for its protection it is, of course, a good idea to investigate which older trademarks already exist.
The law dictates that the BOIP is obliged to refuse registration of an application (filing) in a number of cases. If a trademark is refused, it will not be registered. This means that your trademark will not be protected. Also note that you will not be refunded for the costs paid.