In March and April 2023 BOIP is cooperating in a major trademark campaign in the Caribbean Netherlands. On 8 March, the launch will take place on Bonaire.
The campaign has been specially developed by the Ministry of Economic Affairs and Climate Policy in cooperation with BOIP to make entrepreneurs on Bonaire, Sint-Eustatius and Saba aware of the importance of registering their trademarks.
BOIP handles trademark registrations for these three special Dutch municipalities through CaribIE.
At the heart of the campaign is a commercial, filmed on Bonaire’s Lac Beach, starring Christiaan Zweers, a well-known personality on the island. In the commercial we see a relaxed and happy Kevin serving his customers delicious tropical fruit punches. His happiness is short-lived however, when a new bar with exactly the same name and logo opens right next to his. The campaign explains the importance of registering your trademark and how to do that.
The multimedia campaign will be rolled out over a period of two months in local newspapers, online, on radio and TV. The commercial can be found at www.caribie.nl.