Liselot registered her trademark very quickly: “...essential to protect the brand from the beginning”

Liselot Jansen is also known as the mother of Koos. Koos is a brave koala from Australia. He loses his home due to deforestation. It is the start of a vital adventure for him.  

Just like Koos protects the forests and the planet, Liselot also wanted to protect the brand “Koos de Koala”. In this video Liselot talks about why she started so quickly with protecting her trademark and how she did it.  

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Registering your trademark is worth a great deal
You only actually own your name or logo if you have registered your trademark, and that has many benefits. Read about the benefits of registering your trademark. 

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